Ticketing Systems + Organizations Owning Data | Ardian
Ticketing is slowly becoming the latest sector to explore the role of data through their systems, product roadmaps and security. Utilizing outdated processes and technology compared to other industries, ticketing systems for venues have the opportunity to embrace new technologies and product offerings quickly; providing new tools and resources that support organizations and customers seamlessly.
Over the past 18 months, ticketing systems have found themselves in mainstream discussions compared to previous role and back-end solutions for venues and events. Due to the lifting of Covid-19 restrictions in exchange for proof of vaccine certificates, ticketing systems have more prevalent to everyday life. From previous use cases limited to sporting events and concerts, ticketing now plays a role in eating out at restaurants, corporate events to even attending a University graduation ceremony, Ticketing systems are now required to evolve to accommodate a growing list of requirements that need to be agile and customizable based on changing criteria and region, with the dominant goal of data
Data has become a central theme for all organizations, including ticketing. Across industries and organizations of all sizes, data has become synonymous with ‘succcess’. Currently, the idea of data has evolved to a more granular level, providing intimate details about customers, their personal habits, psychology of their decision making process and how to influence them. With ticketing systems currently outdated in comparison to other industries, organizations need to understand the role of data when it comes to implementing new tools, service providers and processes.
Ticketing systems require ownership of data and with that comes an immense responsibility to protect it and use it ethically. Announcements of data breeches are increasing in frequency. Cybersecurity threats are becoming more sophisticated. Different countries enact different regulations regarding what information can be captured and how it can be used. As organizations place more importance on data, the big question becomes Who owns the data? However, this responsibility also provides a unique opportunity for organizations.
In 2022, organizations that implement data centric ticketing systems will have an advantage over competitors.
Complete customization of dashboard interface and data tracking that can be based on region, exemptions and regulatory requirements
Preventing fraud “chain of custody” ticket processes.
Avoiding breeches from 3rd party vendors
Creating customer profiles of users and attendees for future internal and external engagements.
As a core component of the ArdianStack software, data ownership and security provides the central theme through which the ticketing system customization has been designed. By solving the pain points of existing outdated systems while considering constantly changing requirements, ArdianStack software offers solutions that are agile for an evolving industry.